{"id":25394,"date":"2022-12-15T14:17:42","date_gmt":"2022-12-15T13:17:42","guid":{"rendered":"https:\/\/newwebsitewp-g3hcfhbgh2e5bjdf.italynorth-01.azurewebsites.net\/how-to-guide-business-decisions-to-success-through-data-storytelling\/"},"modified":"2022-12-15T14:17:42","modified_gmt":"2022-12-15T13:17:42","slug":"how-to-guide-business-decisions-to-success-through-data-storytelling","status":"publish","type":"post","link":"https:\/\/staging.aeonvis.com\/en\/how-to-guide-business-decisions-to-success-through-data-storytelling\/","title":{"rendered":"How to guide business decisions to success through Data storytelling"},"content":{"rendered":"

In our previous articles dedicated to analytics, we discussed what data literacy<\/a> and data strategy entail and when a company can truly be considered data-driven<\/a>. Today, following the path of data and its increasingly significant impact on businesses and their returns, we\u2019ve decided to introduce a new topic. We\u2019re talking about Data Storytelling<\/strong> and its ability to tell stories through data. Below, we\u2019ll explore what data has to say and uncover the many secrets waiting to be revealed.<\/p>\n

Data storytelling: the power of data and its story <\/strong><\/h2>\n

Data is like words: they have the power to transform and adapt depending on the shape we want them to take. When we think about the human mind, we realize how many emotions flow through it\u2014often contrasting, yet always with a single goal: to express themselves. The only way they can do so is by transforming into words and\/or data! <\/p>\n

\"Data<\/p>\n

Yes, even data, much like words, are an expression of what we experience daily. As such, they tell a unique story, capable of unlocking the inscrutable world of emotions. Data storytelling<\/strong> emerges from the desire to highlight data as carriers of diverse and varied information\u2014just like the forms they take\u2014able to narrate a substance made of numbers and imbued with contrasting emotions.
Analyzing, examining, and understanding how to interpret data by exploring the relationships that connect them allows not only to give voice to a narrative that would otherwise remain in the shadows but also to provide meaningful insights to guide business decisions, choices, and actions.
Now that we have defined Data Storytelling<\/strong>, let\u2019s delve deeper into its importance for companies that choose to embrace this process of data transformation.<\/p>\n

Data storytelling: key concepts for business success <\/strong><\/h2>\n

Data Storytelling<\/strong>: a true trend today! But why? Stories captivate, engage, and resonate deeply. Brands aim to deliver memorable and authentic experiences, and data storytelling<\/strong> offers companies an effective way to convey engaging information\u2014far more so than numbers alone ever could.
Tableau, an international software development company specializing in data management, representation, and visualization, identified data storytelling<\/strong> as one of the top Data Trends of 2020<\/a>. <\/p>\n

\"Data<\/p>\n

According to the company\u2019s report, the trend of organizing data within a narrative structure is becoming increasingly prevalent. The analysis notes that data storytelling is often associated with an interactive form of engagement, allowing users to actively become part of the story.
The goal of narrative marketing, in fact, is no longer just to convince the consumer to buy a product but also to immerse them in a universe of storytelling that engages them in a credible narrative. It\u2019s no longer about seduction or persuasion but about creating an effect of credibility that subsequently translates into trustworthiness.
Let\u2019s dive deeper by analyzing the key concepts<\/strong> underlying this fascinating and highly useful discipline for boosting one\u2019s target business: <\/p>\n